Template · Business
Business Authority Book
A 10-chapter non-fiction template designed to position the author as the go-to expert in their field. Each chapter teaches one framework, proves it with a case study, and gives the reader a concrete next step.
Business
Business Authority Book
Promise · Proof · Path
Tone
Confident, generous, specific
Point of view
First-person, conversational
Length
35,000 - 55,000 words
Best for
Founders, consultants, executives
The Framework
Promise · Proof · Path
Modern thought-leadership publishing (Godin, Sinek, Priestley)
Authority books sell trust, not information. Every chapter follows the same beat: make a bold promise, prove it with a real story, then hand the reader the smallest possible step.
Best used for
- • Founder and consultant lead-magnet books
- • Conference and keynote speaker books
- • Service-business credibility builders
Core principles
One big idea
The book sells one thesis. Every chapter is a face of the same gem.
Stories before frameworks
Open each chapter with a specific moment; abstract afterwards.
Earn the framework name
Coin one or two names the reader will repeat.
End with a next action
Every chapter closes with a concrete step the reader can do this week.
Outline at a glance
The shape of your 10-chapter book.
Each act below maps to a stretch of chapters with a specific purpose.
Chapter breakdown
Every chapter, every beat.
A scene-by-scene blueprint you can edit, rearrange, or generate inside StoryMaster.
- 01
Chapter 1
Why Now
Anchor the book in a market or moment.
Beat 1
Open with a vivid story
Beat 2
Name the shift the reader is feeling
Beat 3
Promise the outcome of the book
- 02
Chapter 2
The Big Idea
Name and frame the central thesis.
Beat 1
State the thesis in one sentence
Beat 2
Show the cost of ignoring it
Beat 3
Preview the framework
- 03
Chapter 3
Old Way vs New Way
Position the framework against the status quo.
Beat 1
Honour the old way honestly
Beat 2
Show where it breaks
Beat 3
Make the new way feel inevitable
- 04
Chapter 4
Pillar One
First piece of the system.
Beat 1
Open with a client story
Beat 2
Teach the principle
Beat 3
Give a 1-page exercise
- 05
Chapter 5
Pillar Two
Second piece of the system.
Beat 1
Story to principle to exercise
Beat 2
Coin a memorable phrase
Beat 3
Link back to Pillar One
- 06
Chapter 6
Pillar Three
Third piece of the system.
Beat 1
Story to principle to exercise
Beat 2
Address the hardest objection
Beat 3
Show a counterintuitive result
- 07
Chapter 7
Pillar Four
Final piece of the system.
Beat 1
Story to principle to exercise
Beat 2
Show the four pillars working together
Beat 3
Name the integrated system
- 08
Chapter 8
Where People Get Stuck
Pre-empt the reader's resistance.
Beat 1
Name the three common failure modes
Beat 2
Show how to spot them
Beat 3
Offer a recovery move for each
- 09
Chapter 9
The First 90 Days
Make implementation concrete.
Beat 1
Give a 90-day plan
Beat 2
Map weekly priorities
Beat 3
Show what good looks like at day 90
- 10
Chapter 10
The Long Game
Tie the framework to identity and legacy.
Beat 1
Zoom out to vision
Beat 2
Share the author's next chapter
Beat 3
Invite the reader into the community
Ready to write?
Start your book with the Business Authority Book template.
StoryMaster generates your full outline, chapters and illustrations from this framework — ready to edit, polish and publish.
